DEEPAL Design Philosophy
In Chinese, ‘DEEPAL’ translates to ‘Deep Blue’, representing the vast potential and limitless possibilities found in the depths of the ocean and the universe. The DEEPAL logo embodies the harmonious relationship between technology, nature, and humanity, reflecting our vision to ‘Touch the Future’.
As an energetic and forward-thinking brand, DEEPAL is dedicated to pioneering cutting-edge solutions that enhance mobility. At DEEPAL, we merge advanced technology, human-centered design, and a deep respect for nature to foster a more symbiotic relationship between people and cars. By placing users at the core of our philosophy, we aim to ensure their needs for safety, comfort, exhilaration, and intuitive design are met. DEEPAL vehicles are not just cars —they are intelligent partners, in tune with their drivers. This commitment to creating a seamless connection among humans, nature, and technology defines DEEPAL’s design philosophy.
History of DEEPAL China
DEEPAL is one of the pioneering car brands in China’s new energy vehicle (NEV) sector and the first NEV brand of Changan Automobile. Founded in 1862, Changan Automobile is one of the top four automobile groups in China, boasting a rich heritage of 162 years.
Committed to technological innovation, Changan has established a global research and development (R&D) layout comprising six countries and ten centres, including China, the United States, Germany, the United Kingdom, Japan, and Italy. DEEPAL’s R&D capabilities have been recognised as the top in the Chinese automotive field for 14 consecutive years by the National Enterprise Technology Centre, supported by a dedicated engineering and technical team of over 17,000 professionals from around the world. In 2022, the DEEPAL brand was officially introduced to the public in China, following the establishment of a new energy technology company in 2017.
The name ‘DEEPAL’ signifies the end of the sea and the universe, symbolising a harmonious relationship between technology, nature, and humanity. It embodies the brand spirit of ‘Touch the Future’ and represents a sense of adventure in exploring new-energy mobility. ‘Touch the Future’ is not merely a vision but a way of life for DEEPAL, aiming to bring the future into everyday life while emphasising the brand's commitment to tangible technological advancements.